17+ WordPress Plugins that can make life easier for Marketers
You must have heard of ‘plugins’ if you know of WordPress, but have you ever wondered how many of these are actually there? Well, here are some interesting facts about WordPress and its plugins that might surprise you:
So, you can surely say that millions of people across the globe are eased out in everything from maintaining niche blogs to taking care of comprehensive eCommerce sites with these plugins.
And don’t get mistaken, WordPress is not only powering millions and millions of blogs, but it is also backing up some serious contenders of the virtual world from all walks of life. These are just a few of them, courtesy WordPress.com.
It’s no surprise that professionals who are into product marketing are huge fans of WordPress for many reasons; it’s SEO savvy, flexible, easy to use and comes with countless plugins to choose from.
In fact, this post is about 17+ WordPress plugins that would assist marketers in everything from SEO to online security, email marketing and much more. So, here you go:
If you are wondering why I have positioned this one on top of my list, let me tell you that it boasts of over a million active installs with an unbelievable 4.9 out of 5 stars rating cemented with 2,546 5-star reviews. In other words, not only a lot of people use it, but they value it highly for what it does.
Why so many people use and value it? Because they know there’s nothing worse to deflate the momentum of your marketing campaign than to get your WordPress site hacked.
It won’t just be cumbersome for you in aspects of time, money and efforts, but it will also adversely affect your search engine rankings. So, you better resort to the best ways of securing your online presence on WordPress through Wordfence Security, just like over a million others.
Google XML Sitemaps closely follows Wordfence in downloads and ratings, also having over a million active installs and 4.9 out of 5 stars rating, falling slightly behind in the number of 5-star reviews, which is 1,339.
It is very best at helping people generate XML sitemap without the need of much technical knowledge. And as far as how it benefits your site is concerned, search engines like Google, Bing and Yahoo better index your site if it has a viable sitemap.
This also means your webpages will fare well on SERP rankings, improving your odds of increased incoming traffic. And the best part is that you don’t need a decade of experience to do so, Google XML Sitemaps will ease you through the process in a matter of minutes.
Akismet also has over a million active installs under its belt with 4.8 out of 5 stars rating, which is well evident of how efficiently it helps WordPress users.
Under current circumstances, having a successful online presence is not possible without socializing and commenting, but the problem is that there is a never ending stream of spammers out there lurking to infest your site with their spam content.
This is where Akismet steps in, monitoring comments on your WordPress blog/site, intercepting spam and enabling you to personally review every single comment that you receive through “Comments” section in your admin screen.
It saves you all the labor and time in filtering through your comments, leaving you with nothing more than a supervisory role in the process.
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Created in 2007, All in One SEO pack currently carries over a million active installs complemented well with 4.4 out of 5 stars rating. This also reflects how much valuable people deem SEO to be for the success of their WordPress ventures.
Quite often, people start up with little or no knowledge of SEO technicalities, which makes it almost impossible for them to optimize their posts up to par with ever evolving SEO benchmarks.
This is where they look up to a tool like All in One SEO pack, which can take care of their SEO concerns automatically, with its simplified interface cloaking advanced options. That’s why it is trusted by everyone including solo bloggers to giant ecommerce empires.
Million plus active installs and 4.3 out of 5 stars rating clearly reflects how good W3 Total Cache is in serving its purpose. It also boasts of being the only WPO (WordPress Performance Optimization) framework, designed principally to enhance page speed as well as overall user experience.
It capitalizes on caching a host of elements like database , page object, browser, content delivery network support, minify and so forth, thus improving the overall user experience.
6. Yoast SEO
Here comes another great marketing tool for you to uplift your WordPress online presence, i.e. Yoast SEO with over a million active installs and 4 out of 5 stars rating by users.
It is especially helpful for people not having much idea of SEO, but what makes it even better is that it is constantly updated to accommodate ever changing SEO trends and practices.
Well, its name really gives you quite a clear idea about what it does, i.e. Google Analytics, and more than a million active installs alongside a solid 3.9 out of 5 stars rating tells how good it is at what it does.
This will relieve you from installing Google Analytics the ‘hard way’ ever again; install this plugin in seconds and start tracking in the most convenient manner. In fact, you can maneuver your desired metrics using your WordPress dashboard, saving all the time and labor switching between Google Analytics account and your blog.
If you are wondering what makes more than 400,000 people install and use this plugin, recall the frustration you feel when you encounter a broken link or missing images on a webpage you land on. And those who are using it rank as high as 4.2 out of 5 stars.
With Broken Link Checker installed on your WordPress site, you don’t need to go through rigorous manual scans of your posts, comments and other content to find out any broken links, this plugin does it for you automatically.
It comes loaded with many innovative yet user-friendly features. In fact, it can display broken links differently for you, so that you can spot them easily. Moreover, it also helps you prevent search engines from following any broken links on your site.
Want to spread your message powerfully through social media? Try this AccessPress Social Share plugin, which makes sharing your content on major and popular social media platforms a breeze for your visitors. It is available in free as well as premium version.
Free version enables sharing content on top 6 social media platforms, whereas paid version offers top 14 of them. Some most famous of them include Facebook, Twitter, Pinterest, Google+, LinkedIn, Tumblr, Reddit and Buffer.
It has 40,000 plus active installs on WordPress.org with a solid 4.8 out of 5 stars rating.
Don’t you want your site visitors prolonging their stay on your website for as long as possible? Tired of figuring out how to point them towards other content they might be interested in?
Stop worrying and install Yet Another Related Posts Plugin to showcase to your visitors a list of related posts, enticing them to continue scrolling through different pages on your site.
Yes, this is right; you won’t have to do anything of the likes with this plugin installed, it will take care of the job by itself. If you are still confused, don’t be; just follow more than 300,000 active installers of the plugin who have given it 4 out of 5 stars in rating.
11. Pretty Link
If its name intrigues you, its performance will amaze you, for it is exactly what its name tells about, pretty link, helping you literally play with links on your WordPress site. More than 200,000 people use it and rank it a handsome 4.2 out of 5 stars.
It helps you with ‘pretty much’ everything about links on your WordPress site, from shrinking, tracking, managing and even sharing your desired URLs on or off of your site. There’s no way you won’t like this.
How often have you realized the wisdom hidden behind the age-old adage, “an image is worth a thousand words”? Well, this gets true as ever when it comes to making an impression in virtual world.
That’s when you get something as efficient and user-friendly as SEO Friendly Images to optimize all images you want to add on your WordPress site. It takes care of alt and title attributes of every single image on your site, bringing you more traffic from search engines.
It’s being used by more than 200,000 users of WordPress who rank it a viable 3.1 out of 5 stars.
Next in the line is Ultimate Form Builder Lite with over 20,000 active installs and a phenomenal 5 out of 5 stars rating.
As the name suggests, it is designed to help you with contact forms, enabling you to introduce multiple contact forms to your website, customizing the layout in a way most suitable to your audiences.
User engagement lies at the very heart of every successful marketing campaign, and this gives you just another simple yet effective way to broaden the horizons of your marketing endeavors by directly responding to people looking to contact you through your website.
Here is a list of best WordPress contact form plugins for additional knowledge.
Looking to get into podcasting to extend your marketing outreach? Blubrry PowerPress Podcasting is surely the way to go about, known to be on top of podcasting for WordPress users. It has a special ‘Simple Mode’ to help newbies with podcasting seamlessly.
You will not only be amazed by how podcasting can help you amp up your marketing endeavors, but will also be pleasantly surprised by how user-friendly this plugin is. It enjoys 50,000 plus active installs on WordPress with 4.9 out of 5 stars rating.
Many believe (perhaps quite rightly!) that there is one area in particular where WordPress is not that user-friendly, and that’s none other than scheduling content. If you are also bothered with a thing or two about scheduling the posts you create on WordPress, Editorial Calendar is the right kind of plugin to make your life easier.
There are plenty of features, which you can leverage on, thanks to its simple drag and drop interface. That’s why more than 50,000 people have already installed and used it, awarding it a substantial 4.8 out of 5 stars rating.
Let your visitors know of your worth by displaying the number of your subscribers, followers and social accounts’ fans on your website with just a little backend tweaking with this fabulous AccessPress Social Counter.
It also comes in free version as well as premium. Free version gives you 7 major social media platforms to leverage on, while premium version comes with top 18 of them.
It boasts of more than 40,000 active installs on WordPress.org backed up with an excellent 5 out of 5 stars rating.
17. WP Popup Banners
Pop-ups and pop-overs have come a long way to offer a highly effective and engaging way of interacting with your visitors. And WP Popup Banners makes it even more fun to come up with highly customized, responsive and catchy pop-ups and pop-overs to market your offerings.
Easily create text or image popup and customize on your own. It is simple and easy to use plugin – beginners will find it easy to install and use.
You better not contain your imagination to landing pages only; WordPress Landing Pages is about much more than that. You can also use it for activities like monitoring conversion rates and running split tests on your page layouts and designs.
More than 20,000 active users of this plugin have rated it 3.5 out of 5 stars.
What’s your take on this?
We would love to hear your personal experiences with some of these WordPress plugins for marketers in the comment section below. Which one served you the best and which one didn’t come up to your expectations, what’s your take on this?
Khawar Zaman is a seasoned eCommerce consultant who has cofounded Technorian, a tech-based startup, which specializes in Magento, WordPress and WooCommerce support services. They also offer high-end dedicated development services.