WordPress for your First Start-Up: Step-by-Step Guide
WordPress has become a staple of the internet, with over 74.6 million websites relying on it since 2014. Those numbers have only continued to grow, given its easy-to-use practicality and versatility. WordPress allows users to make simple, attractive, and customizable websites that meet the needs of almost any type of business.
Just look at all the successful companies currently using WordPress. Nutanix, valued at over 1 billion USD, has grown into a successful storage device company complete with a stylish and informative website, all built on the powerful WordPress platform.
Then there’s the very creative Instacart, which broke into the digital grocery shopping business. It has grown to outperform competitors like Peapod with its WordPress blog that keeps customers updated with interesting and useful information.
These companies have proven that the possibilities with WordPress are endless. This article will explain how you too can start a successful company in 8 steps with WordPress.
Step 1: Choose a Domain
The first step is to decide your domain name. This challenge may seem simple enough, but there’s a lot to take into consideration. A right domain name has the potential to set you apart from the rest.
A right domain name should be short and easy to remember. You want potential customers to be able to find you quickly and without having to rack their brains. Most importantly, your domain name should be directly related to your brand. No bonus points are awarded for a catchy domain title if others find it confusing.
Keep it simple.
Step 2: Purchase Your Web Hosting and Domain
Once you’ve decided what your domain name will be, it’s time to purchase it. WordPress conveniently bundles this purchase in with a variety of different web hosting plans. Each is designed to meet the needs of different company sizes.
Your expected viewer traffic and memory needs are important considerations when selecting a WordPress plan. For a small start-up, either the original or premium plan should provide all of the resources needed to get you going.
If you are starting a large business venture, then you should consider cloud hosting. You can still make your website on WordPress, and only it will be hosted by a third-party server that can provide more space and more options for more prominent companies.
Step 3: Install WordPress
If you’ve purchased your web hosting from WordPress, then you can skip this step. Your web hosting and WordPress accounts will be automatically integrated.
If, however, you decided to purchase from a cloud hosting site, then you will need to link your hosting account with WordPress. On most hosting sites, this can be done with a simple click of a button. Simply login into your web hosting account, find the web hosting dashboard and click the selection for installing WordPress.
Step 4: Find a WordPress Theme and Install It
Now comes the fun part—finding a creative and compelling theme that suits your company’s brand and image. You should consider what features are most important for your clients and what will best represent the services that your company provides.
Different themes are coded differently. Some use text editors while others use visual editors. If you want to customize your website design—knowing which of these editors you prefer to work with will save you hassle later on.
Step 5: Install Your WordPress Theme
If you have chosen one of WordPress’s powerful free themes, all you need to do is select it to install from your dashboard and voila—it’s there for you to use.
Choosing a premium requires a little extra work. First, you will need to purchase and download the files to your computer. If given the option, select to download a .zip file for WordPress. With this, you can upload the theme by directly dragging that .zip folder into the upload file selection on your WordPress dashboard.
Step 6: Configure Your WordPress Theme
Spend some time crafting your theme in the editing mode. Upload pictures, change fonts and move modules that make your webpage look as convincing and as true to the brand as it can. As stated before, some themes require text editing, which can be challenging if you aren’t such a savvy coder—but WordPress offers plenty of user-friendly themes that can be edited intuitively with a visual editor.
Step 7: Create a Menu
Carefully consider how your website will unfold for a new visitor. Ask yourself what information should be presented to them first, then second, and so on. Understanding how a user will move through the website will help you in making your website’s menu. WordPress will make adding pages and subpages easy in the theme’s internal settings.
Step 8: Create Content and Publish Pages
Beginning your first company requires a lot of content creation. You need content for your blog, for the website, for press releases, and much more. This can be a massive challenge for a beginner. Many online sites like Upwork can help pair you with freelancers to create good copy content for your start-up. Similarly, Essaypro is another good website for pairing businesses with professional writers to help them create clear copy content for websites and blogs.
Once you have strong content, add it throughout your website to keep your customers informed about who you are and what you do.
After completing these steps, you will have an attractive and easy-to-use website for your clients. You can then dig deeper into WordPress to discover all the other things you can do. Configure your settings and add essential plugins. You can manage payment gateways and even do international translations for expanding into global markets.
With WordPress, the possibilities are endless.