Will WordPress Still Dominate the eCommerce Platforms in 2022?
WordPress isn’t only a popular management system (CMS) but also the best eCommerce platform to launch an online store.
WooCommerce, one of the best WordPress plugins for eCommerce, is the leading eCommerce platform, accounting for over 28% of the worldwide market share. It powers major brand websites like Roberto Coin and Lugz Footwear.
Seeing the current trends, it’s no surprise that WordPress will continue dominating eCommerce platforms in 2022.
This article will discuss how to use WordPress as an eCommerce platform, including reasons to choose this CMS and our predictions for WordPress trends in 2022. We’ll also walk you through the steps to creating a WordPress eCommerce site.
- WordPress as an eCommerce Platform
- Why Use WordPress in 2022
- WordPress Trends in 2022
- Setting Up a WordPress eCommerce Website
WordPress as an eCommerce Platform
WooCommerce helps people build an eye-catching online store on their WordPress website, customizing product pages, setting multiple payment gateways, and calculating taxes.
At the 2020 annual keynote address, WordPress’ founder, Matt Mullenweg, said that WooCommerce was one of the main factors behind the platform’s rapid growth. It facilitated more than $20 billion in sales in 2020 alone.
Mullenweg also mentioned how many people are starting to realize the benefits of having a WordPress eCommerce site. It gives them more flexibility than using marketplaces and SaaS software like Shopify. Moreover, WordPress lets them combine content and commerce in one place.
Why Use WordPress in 2022
Now, we will explain the four main benefits of using WordPress as your eCommerce platform in the upcoming year.
WordPress is open-source software, which means two things:
- WordPress is free. You still need to buy hosting and a domain name, but these start around $2/month. There are also many free themes and plugins available to help you reduce expenses.
- Freedom of customization. It’s possible to use WordPress for any type of website, including eCommerce, blog, and portfolio sites. You can also add custom software, features, and different media types to a WordPress website.
Ease of Use
WordPress is easy to use, even for beginners, thanks to:
- Easy installation. Many reputable web hosts offer one-click installation for starting your WordPress website within minutes.
- Variety of WordPress plugins. Expand your website functionality with more than 59,000 plugins, from eCommerce to security tools.
- Vast and friendly community. WordPress doesn’t have an official customer service, but it has a worldwide user base to help you figure out the platform and fix issues.
For some people, website maintenance like updating plugins and themes, backing up the website, and ensuring the site is secure might feel like a lot of work.
However, these tasks don’t take too much time as you can automate them using WordPress plugins. Alternatively, opt for managed WordPress hosting so that the web host will take care of security improvements and updates for you.
WordPress offers robust search engine optimization (SEO) tools to help optimize your website and rank higher in search results. Some of the most popular WordPress plugins for SEO include AIOSEO and Yoast SEO.
These plugins provide an in-depth analysis of the site’s SEO performance, including keyword density, internal links, and image alt text. Most of them also let you add a meta description that appears in the search results.
Excellent Security and Scalability
Hackers create 230,000 new malware samples every day. Therefore, WordPress always releases new updates and security patches to protect your website. To increase the security level, choose a reliable web host that offers key security features, like firewall and SSL certificates.
Also, you may have more content and gain higher traffic as your website grows. In this case, WordPress helps you quickly scale the website. Simply request a more extensive hosting package from your web host and follow their website migration guidelines.
WordPress Trends in 2022
Here are our three predictions for WordPress trends in the upcoming year.
WordPress 5.8, released in July 2021, highlighted its block features with the new block-based widgets editor and customizer, and the query loop block.
Therefore, we predict that WordPress will also focus on Gutenberg improvements in 2022 to make the platform even more beginner-friendly.
In fact, WordPress has created a long-term roadmap for the Gutenberg project, consisting of four phases:
- Easier editing. Already available in WordPress, but with ongoing improvements.
- Customization. Enable full site editing, block-based themes, and block patterns.
- Collaboration. Activate co-author content in a more intuitive way.
- Multilingual. Launch official support for multilingual sites.
The internet has become an integral part of people’s daily lives, especially during the pandemic. Therefore, making websites accessible is essential to delivering a decent user experience.
In a recent update, WordPress has made the platform more screen-reader friendly. For example, it increased font-weight descriptions and added alt text to the cover block. There are many accessibility tasks left, so the efforts may continue in 2022.
Recently, WordPress formed a new performance team inviting contributors from Yoast and Google. The team’s mission is to improve WordPress performance in 19 areas, including images, site health, and localization.
By 2022, you may be able to see the team’s progress and use the new features in your WordPress website.
Setting Up a WordPress eCommerce Website
Now that we covered the benefits and trends of WordPress, it’s time for a step-by-step guide on how to build a WordPress eCommerce site.
1. Purchase a Domain Name and Web Hosting Plan
Since WordPress is a self-hosted platform, you have to buy a domain name and web hosting plan before setting up the website.
A domain name refers to the website’s address, like yourbrand.com. eCommerce website owners generally use their business name as the domain name for consistency and increased brand awareness.
Meanwhile, hosting refers to renting space on a webserver to host your website’s data and files. If your budget allows, consider investing in more extensive web hosting like VPS or cloud hosting plans. They provide better resources and give your business website more room for growth.
Many WordPress hosting providers offer free domain registration, so you don’t need to buy a domain name and web hosting separately.
2. Install WordPress and WooCommerce
Use the one-click WordPress installation from your web host by navigating to the control panel and looking for the auto-installer option. Then, fill out the installation details, like your email address and password.
Once you finish setting up WordPress, install the WooCommerce plugin. To do that, click Plugins on your WordPress dashboard -> Add New. Search for “WooCommerce” on the search bar, then click Install Now -> Activate.
After that, you’ll be directed to the WooCommerce Setup Wizard to provide your store information, like business address, types of products you’ll sell, and payment options.
3. Choose a Theme and Design the Website
At first, WooCommerce Setup Wizard will ask you to pick a theme to determine the starting appearance of your online store. After the setup is complete, you can customize or change the theme.
Navigate to the WordPress dashboard -> Appearance -> Themes to select a new theme. Not all themes are compatible with WooCommerce, so check the theme description before choosing it.
Find many free themes suitable for WooCommerce in the WordPress theme depository or install premium themes from marketplaces like ThemeForest and Studiopress.
After that, customize the theme to match your preferences using WordPress’ theme customizer, the Gutenberg editor, or a page builder like Elementor.
4. Add Products
Adding products on WooCommerce is similar to adding a WordPress post. You type in the product name and description, then select a category and tag. The main difference is that you must include product data, such as weight, stock status, and price.
To add products, go to Products -> Add New. It’s also possible to import existing product data from a CSV or TXT file by clicking Products -> All Products -> Start Import.
5. Optimize and Publish the Website
Follow this checklist to double-check you didn’t forget something before publishing your website:
- Design. Ensure the branding and colors are appealing and consistent.
- Functionality. Check if all links and forms work.
- eCommerce. Try your checkout flow and see whether there are any errors, like undelivered confirmation emails and inapplicable coupon codes.
- SEO. Check the URL structure, alt text, meta description, and mobile responsiveness.
- Security. See if you’ve enabled firewall, SSL certificates, spam filter, and backups.
After ensuring all points work well, publish your site and announce the launch on your marketing channels.
WordPress is an excellent eCommerce platform for launching your online store. Along with WooCommerce, it helps many business owners build an eCommerce website quickly and with appealing design, multiple payment options, and tax management.
There are many benefits of using WordPress. It’s free, easy to use and customize, SEO-friendly, scalable, and secure.
If you’re interested in setting up a WordPress eCommerce site, simply follow these steps:
- Buy a domain name and hosting plan
- Install WordPress and WooCommerce.
- Pick a theme and customize it.
- Add or import product data.
- Optimize and launch your eCommerce website.
In the upcoming year, WordPress trends indicate it will most likely launch new features for the Gutenberg editor, improve web accessibility and performance, among other elements.
WordPress isn’t as complicated as many people think, so don’t be afraid to try this platform. With this guide, we hope you’ll create your WordPress website easily and run a successful business.