The Best Exit-Intent Popup Tips & Ideas for WordPress
Websites and blogs work to generate sales or, at the very least, gather leads. That’s why we do everything we can to increase traffic and to keep visitors on the site until they’ve done what we need them to do. The last thing we want visitors to do is to exit. But is that really still the case?
Now, exits are no longer completely dreadful as they bring in another opportunity to capture your visitors’ attention and get them to subscribe. Exit-intent popups are now easily implemented through the use of powerful marketing platforms.
Developing exit-intent for WordPress is even easier. Because of available tools, you no longer need to worry about how they’re developed. Focus your efforts on designing a great strategy that will lead to impressive conversion rates.
Why They Work
The average popup form converts at an average of 3%. But, exit-intent popups enjoy remarkably higher conversion rates of up to 35%. Because of the timing as well as the nature of the offers, it’s easy to see why these forms work very well. Generally, it’s because it gives overwhelmed visitors a single path to take and it also presents marketers with a chance to re-engage.
When people visit a website, they might become overwhelmed by the amount of information contained there, the many paths they could take, and the different decisions they have to make in order to get what they set out for. If they attempt to exit because of those reasons, an exit popup is incredibly effective because it gives the user only one thing to decide on: to subscribe or not. Given that single decision, the likelihood that they’ll engage is higher, especially when it’s incentivized by a great offer
Exit-Intent Tips and Best Practices
1. Be concise
Think about it. If the person is already leaving your site, do you think they’ll take the time to read through a lengthy proposal? Definitely not. You’re already taking the risk of annoying the person by making a form popup when they’re about to leave. Make sure you’re able to convince them that it’s all worth it in the split-second that they’ll give you to make your case. You don’t even need to use complete sentences. A compelling header, a short offer statement, your text boxes, and a call-to-action button will do.
2. Offer a clear benefit
It’s not enough to capture their attention enough to stay for a few seconds and read your proposal. The proposal must be compelling enough for them to sign up. It doesn’t really matter if you’re giving free shipping, free content, or discount coupons. What matters is your ability to express exactly how they’ll benefit from availing of your offer.
3. Limit your requirements
Recent email marketing statistics show that you can ask for up to three data points on your signup forms to enjoy conversion rates of up to 10%. However, your exit popup might not be the best place for that. In this context, you want to cause as little friction as possible. It might be best to limit your form to just an email address. If you’re incredibly confident of the value of your offer, you might be able to get away with asking for both an email address and a mobile number.
4. Design it well
The best design for your popup will really depend on many things like your brand identity, your personal preferences, and your actual offer. However, the layout is where there are some helpful rules to follow. Research shows that people follow an F-shaped pattern with their eyes when viewing a website. For this reason, it’s most effective for you to use the right side for your feature image and the left side for the critical text. Your call-to-action should be placed right below that to follow the eye’s natural direction.
5. Make your calls-to-action compelling
For some, a simple “Subscribe” button works well enough. However, it’s always better to use more compelling language. You can reiterate your offer (ex. Get $10 coupon code) or make them feel like they’re becoming part of something (ex. Join the club!). You can also use the “Yes-No Call-to-Action” tactic, which has been proven to improve conversions by up to 40%.
In Yes-No CTAs, you encourage people to subscribe (i.e. say yes) by presenting an opposite option that they would feel awkward selecting. For example, you can have a “Click here for savings” button and then another that says “I don’t want to save any money.” This tactic doesn’t just appeal to users’ general desire to save but also their aversion to wasting money.
6. Explore gamification options
Gamified signup forms can produce conversion rates that are over three times more effective than your typical popup. These are appealing for the simple reason that people love games. Present them with something they can interact with – most especially something that offers a prize – and they’ll likely use it. On WordPress, there are some plugins that will help you do this effortlessly.
3 Tactics to Avoid
1. Setting popups for all pages
Users generally dislike popups but they’re so effective that you shouldn’t just decide to forgo them. Just make sure you use them carefully and strategically.
Don’t be tempted to use them for all your pages. It’s always best to take the time to see where they will be most valuable. That might be in the pages that feature your most important products or those that have the highest bounce rates. No matter where you decide to use them, make sure it makes sense. People aren’t likely going to welcome a popup after making a complaint through your contact page.
Once you’ve decided on the pages where you’d like to use your exit-intent popups, track the results carefully. Remove these forms when they don’t perform or you might end up unnecessarily irritating your visitors.
2. Showing popups to non-subscribers all the time
When someone has already exited your website once and ignores your exit popup, consider yourself very lucky if they come back another time. That means they might really be interested in something on your website but, for one reason or another, they don’t want to subscribe. If you keep showing them the same popup they’ve ignored before, they might get the feeling that they’re being pestered.
Try to limit the number of times your popup shows up for those who don’t subscribe. Perhaps you can customize it so it doesn’t appear for the same non-subscriber within a week or a couple of days. On WordPress, some of the most powerful plugins will help you make these custom settings easily.
3. Setting a large area to trigger the popup
Just because the mouse pointer is heading towards the top of the browser, it doesn’t mean that the user is intending to exit. It could really just be the user keeping the pointer out of the way so they can enjoy an unobstructed view of the entire page. It could also just be another unintended movement or even an intention to click on something else on your page that just happens to be at the top-right corner.
When you develop your exit popups, make sure you set it to appear when there’s a clear intention to leave. That could be when the user hovers exactly on top of the tab or close button. It could even be right after the user actually clicks on the close button. If it keeps appearing for people who don’t really intend to exit, you could easily annoy them and actually make them leave.
Whether or not your website is on WordPress, there are tools that can help you do this properly. You don’t even need to set the triggers yourself. Just select the type of popup (exit-intent) and then the tools should have everything set for you.
6 Examples of the Best Exit-Intent Popups
This exit popup by Zodeys is a great example. It features a Wheel of Fortune that visitors can spin for a chance to win a prize. Providing something interactive like this is good because it’s unexpected. Faced with a game, an indifferent visitor can quickly be converted into someone involved and enthusiastic about your brand. You don’t even have to include too many incredible offers. The desire to win the best prize on the wheel adds even more excitement.
Additionally, asking for only an email address in exchange for the chance to play makes it easy for visitors to participate.
2. Cover Me Ponchos
This one by Cover Me Ponchos features a photo that any of their website visitors can relate to. The brand is known for their nursing ponchos and so you can assume that most of their visitors are either pregnant or recently pregnant. That’s why it’s easy for them to imagine themselves as the woman in the image, holding one of the brand’s most popular styles.
Although not as interactive and exciting Zodeys’ Wheel of Fortune, this form works because it gives visitors a chance to win something they actually want. It also appeals to the visitor’s notion of luck. Additionally, a promise of anything free is generally a good idea.
3. Roadside Vapes
The common recommendation for exit popups is to use an image that not only goes well with your website theme but also reflects your brand personality well. Typically, people would feature a really good product shot but this one by Roadside Vapes doesn’t have anything to do with their products at all. Yet, it’s incredibly compelling because it catches you by surprise. Besides, who can resist the image of a snuggling lioness?
The call-to-action button is also one element of this popup that makes it a good example. Rather than a simple “Submit,” this one says “Save Now.” It’s especially compelling because it gives users the idea that they can save money just by clicking that button.
4. Alyanna by Alexandra
This one from the website of Alyanna by Alexandra features an image of a model wearing one of their most popular styles. With a powerful enough tool, you can easily test different photos and find the ones that yield the best results.
Notice that this exit popup asks for 3 different data points just to subscribe. While this might sound like too much, it is incentivized by a 20% discount code. Those who sign up using this form don’t mind giving their data (which means they already trust the brand) and are motivated by the discount (which means they are more likely to make a purchase). Getting subscribers this way ensures a high-quality email list with excellent conversion rates.
5. Gold by Glow
Although designed with lovely colors and textures to match their brand personality, this one by Gold by Glow features no image at all. It’s remarkably straightforward but enticing enough to engage visitors within a second of exposure to this popup.
What’s the secret? The simple heading “WAIT!” works like a call-to-action. Those who see this are likely to pause even if it’s just for a second. The best part is that once they do pause, the next most prominent word is FREE. It generally doesn’t matter what the free thing is (in this case, it’s free shipping). Just that quickly, users will submit their email addresses and activate the offer.
6. GOT Merchandise
This one by GOT Merchandise doesn’t have compelling images, lively colors, or even a fancy layout. It doesn’t even have a real offer. But, there is a vague promise of savings if you sign up for their newsletter.
Depending on the nature of your business and your target audience, this might be enough to gather subscriptions. Just be sure that you deliver on your promise to offer good deals for newsletter subscribers. Those who subscribe using this form will really expect it.
Having your site on WordPress means you have access to many different tools and plugins that will make implementing your marketing strategies easier to do. Salvaging your relationship with a visitor that’s about to exit could be one of your most rewarding tactics. Thankfully, creating popups for exit-intent in WordPress is simple enough that you can easily turn any lost cause into a loyal subscriber.
Author Bio :
Whitney Blankenship is the Content Marketing Manager for Omniscient. When not writing awesome content, Whitney is reading up on the latest in digital marketing, e-commerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West. Follow on Twitter.