An Extensive Guide to Optimize WordPress for Lead Generation
Generating qualified leads for a web business should be the foremost priority for those who are looking to monetize their website and maximize their online sales. In this competitive digital world, you should keep yourself ahead of your competitors and give your web visitors a compelling reason to stay connected with your site.
You should focus on making vigilant efforts to convert more people into potential customers for your website. No matter what type of website you are running, make sure that your lead generation strategies hit right to the targeted web audiences. You should be aware of your customer’s needs and find out what they are looking for when they visit your site. These things will help you drive and sustain quality leads for your business.
Creating Lead Generation Strategies in WordPress
To generate high conversions and more sales, you will need to leverage the WordPress platform that offers a ton of tools, tips, and tactics to fine tune your existing lead generation strategies with ease. Being one of the leading CMS platforms, WordPress holds a great responsibility of letting your website give rich and user-friendly experience to those who lands on it in real time.
To make the most out of your business, you can integrate with a prominent email marketing service provider who can help you expand your email list and improve your marketing campaigns. Besides this, there are assorted optimization tips that we will discuss in this blog post.
With the implementation of result-driven lead generation strategies, we help you capture more leads and transform them into potential customers in the most effective manner. So, let’s get started.
Optimization tips for Lead Generation in WordPress site
Leverage Best SEO Practices
Attaining greater visibility on leading search engines is crucial to the success of your web business. Since most of the people prefer Google to search for a product/service/brand, it becomes essential for you to optimize your site for Google and other major search engines.
With the best SEO practices, you will be able to drive more organic web traffic to your WordPress site. This can, in turn, help you generate quality leads and higher conversion rate for your business. Well, optimizing a website for getting higher ranking on SERPs is based on two major aspects:
(a) On-page Optimization
On-page SEO is something that needs to be taken seriously. Under this, you will need to optimize the different aspects of your site for search engines, including meta descriptions, meta titles, meta tags, URL structures, web content and much more. On page is the sole fundamental that has helped T3 Design the traffic without much off page activities.
Apart from this, make sure you optimize the speed of your site, create professional looking XML sitemap, schema tag, site’s structure and of course, check the responsiveness of your site for getting better SEO ranking.
(b) Off-page Optimization
This is related to link building activities. In this, you will need to post high-quality blog posts, articles, press releases, guest posts on other curated sites and web channels to drive more leads. The content should be informative and relevant to the potential customers to let them show more interest in your site or brand.
Tip: It is better to hire a reliable SEO service provider that can offer you both the on-page and off page optimization services as per your specific requirements.
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Content Promotion across web channels
Creating high-quality and engaging content is crucial for your lead generation campaign. With the power of inviting content, you can attract more visitors towards your website. Whether you have a simple website, blog or an eCommerce store, unique, valuable and quality content can help you build strong brand image among your targeted people.
But if you want to increase the conversion rate, you will need to craft and execute a high-performance content marketing strategy. Build a community around your brand by sharing great content on leading social media platforms and trusted websites.
It is a great way to convey your message to a large number of people, without even spending lots of bucks. Just make sure that your content is fresh, user-centric, appealing and relevant to your products and services.
Creating magnetic landing pages
A web visitor’s journey starts with a landing page. This means creating a beautiful, user-friendly and magnetic landing page can improve your lead sales.
Being a WordPress site owner, you should focus on improving the user experience and buying journey of your potential web visitors. Give your customers a valid reason to stay longer on your site – no matter what you are promoting or selling.
With the creation of intriguing landing page, you can drive leads for future marketing campaigns and also let people know more about your services or expertise. Once a visitor appears on your landing page, you can start directing their conversion path by displaying them call-to-action buttons, sign-up, opt-in or contact forms.
By improvising your conversion path, you can improve the customer retention rate and also achieve more leads for your site. Below are some key traits that you should keep in mind while creating your landing page:
- Create a short, simple and memorable URL structure
- Write a captivating headline title
- Add visible and prompting CTAs such as Click Now, Read Now, Register Now, etc.
- Use bullet points
- Embed your opt-in form at the top of your web page
- Authentic reviews and testimonials
- Add Images to grab attention
- Social share icons
- Live chat option
- Simple and intuitive web design
- Contact information and a lot more.
Quick tip: Make sure your landing pages are optimized well for mobile devices and multiple screen sizes.
Adding lead generation forms
Don’t forget to add the contact form, subscribers form, and pop-up forms into your web pages if you want to boost the user engagement on your website. Using such forms can drastically improve your conversion rate and maximize your web sales.
Fortunately, WordPress offers a ton of feature-rich plugins to help you create beautiful and inviting forms for your site, without any heavy lifting. One of them is Contact Form by WPForms that comes with a drag & drop builder to let you create professional- looking contact forms, subscription forms, opt-in forms, sign up forms in a breeze. These forms can prompt web visitors to become a subscriber or customer on your website – a good tactic to improve leads.
Besides this, you can also make a use of pop-up forms. The tool like OptinMonster can help you get the most of the pop-up forms at ease. It includes an exit-intent technology that automatically detects and tracks down the behavior of web visitors in real-time using their mouse movement and impression.
With the use of this technology, you can display your pop-up form when a visitor is about to leave your site. This gives him/her another chance to become a subscriber on your site.
Genuine Reviews and Testimonials
Build trust among your targeted web audience by adding genuine customer reviews and testimonials into your WordPress site. It has been that web customers make instant buying decisions after reading user-generated content in the form of reviews and testimonials.
In order to convert more web visitors, you will need to encourage existing customers and clients to leave authentic reviews about your site, products or services. Play with some innovative tricks to let them turn into your brand ambassadors.
This can help you improve the trustworthiness and credibility of your website, which in turn, maximize the chances of getting more people into your customer’s list.
Engage in video marketing
Video marketing is an innovative way to grow your brand awareness and let people visit your site for conversion purposes. Today’s online marketers are leveraging video marketing tactics to generate higher leads for their business.
You can also create viral videos related to your business, products or services to help people explore about your brand in the most engaging manner. You can promote it on YouTube, Facebook, Instagram and other social networking sites to build a strong web presence across the globe.
Since the trend of video marketing is growing rapidly, make sure you use the best tactics to make the most of your viral videos. You can even opt for a Facebook PPC campaigns to let your brand reach more web traffic with ease.
Even, adding a product video on a landing page can make some serious money for your business. It can boost your conversions and encourage people to explore more about your site. So, make sure that the content of your video is clear, engaging and convincing to your targeted web audience.
Execute an effective email marketing
Email marketing is the most convenient and easiest way to grow customer leads for your website. You can create and implement a successful email marketing campaign to convey your message to a large number of web audience.
Creating inviting sign-up or opt-in forms can drastically grow your email list. You can encourage visitors to leave their contact information or email address so that you can send them newsletters and promotional-driven emails for lead generation on your WordPress site. Below are few tips that will help you maximize your sales via email marketing:
- Create beautiful and professional looking newsletters that stimulate people to visit your website.
- Add high-value, and quality content relevant to your products and services.
- Write appealing subject line.
- Add images to effectively deliver your message to the targeted subscribers.
- Use CTAs such as download, read, register to boost your sales funnel.
- Embed popular social media icons like Facebook, Twitter, Instagram, Pinterest, etc.
- Automate your email campaigns.
- Segmentation of emails as per your subscriber’s behavior.
These tips not only nurture your email list but also give you more opportunities to convert new visitors into subscribers.
Give away your potential web visitors
To get potential leads, you should give your web visitors something that adds more value to them. The freebie will prompt a visitor to fill out the sign-up forms instantly. You can offer anything that makes your customers happy.
It can be tutorials, downloadable e-books, discount coupons, videos, etc that will increase their interest and boost your marketing campaigns. Well, you can offer these free stuff to those who sign up for your email list.
Use Facebook ads and groups
Being one of the most popular social media platforms, Facebook is also a great platform to market your brand for more leads. You can use Facebook ads to promote your products and services on your official Facebook page.
It is a great way to direct potential Facebook users/ followers to a particular post on your website. It won’t just create brand awareness but also help you drive clients back to your site to let you grab their contact details. You can even re-targeting them to using Facebook ads to encourage them to enter into your sales funnel.
Facebook groups are also an amazing way to grab new customers for your site. Create a community around your business, promote your website via great content, engage with more people to spread more information about your business. Posting regular content can also help you grow your follower’s list at ease.
Redirect commentators to a thank you page
If you are looking to attract new customers towards your site, then don’t forget to redirect them to a thank you page or any other lead generation page after they post their first comment. It can be an ideal way to generate leads for your WordPress site.
And the best part is that WordPress offers a plenty of free plugins such as Yoast Comment Hacks that will help you redirect your commentators to the thank you page so that they can subscribe your site immediately.
These are the 10 most convincing optimization tips that will attract more visitors and generate quality leads to your WordPress business. If you want to drive high-results from your lead generation strategies, then you should consider all the points mentioned above in this blog post. These will help you grow your business, improve your brand value and nourish your conversion rates for longer.
Tracey Jones is a proficient developer specializing in front-end development and WordPress theme customization. She is a prolific writer who creates engaging content for the readers. When not busy with writing or coding all things, she’s spending time with her family. You can likewise follow Tracey on twitter.