Ways to Improve the Domain Authority of WordPress Website
Are you looking for ways to improve the Domain Authority of the WordPress Site?
Everyone wants to be on the first page of the Search Engine Results Pages (SERPs), but the competition is intense. There is no shortcut to the top, but some factors can help you gauge if you are moving in the right direction.
One important factor you need to track if you want to improve your position in the search results is Domain Authority. If you want your WordPress site to climb higher up the ranks, this is one metric that you should closely monitor.
This article will look at the top 5 ways you can improve the domain authority of WordPress sites. Let’s dive in!
What is Domain Authority, and how can you measure it?
The domain authority of a site is an indication of its reputation and the likelihood of your content ranking in the search results for any term. It was first introduced by Moz, a leading SEO tool to measure a site’s predicted ranking on search engines.
Domain Authority takes into account about 40 SEO metrics like inbound links, site speed, among others. The site is then scored on a scale of 0-100. The higher the score, the more authoritative the site is in its field compared to the competition.
For instance, sites that score less than 40 or lower are considered low domain authority. On the other hand, a site that scores above 60 has excellent domain authority and will be higher on search engine ranking.
The score you need to make your content rank is relative to your niche and the competition for a keyword. For example, if you happen to operate in a competitive niche like marketing, you will need a high domain authority to rank for many of the search terms you might target.
On the other hand, if you are operating in a niche with a low level of competition, you will rank even if you have a lower authority. The best way to assess the authority you need for your niche is to review your competitors. If your competitors have high authority, you will need a similarly high authority if you want your content to rank.
There are a few critical ranking factors for domain authority.
Firstly, you have the quality of inbound links and the average rankings of your existing content. If your content consistently ranks high in the search results, then a search algorithm will recognize that people find your content useful.
That recognition means you get the edge when posting future pieces of content. As a result, your content will likely rank higher in the search results without as much effort organically. Remember that search engines like Google focus heavily on user experience and favor sites that provide high-quality pieces of content.
Three, it looks at how the information is relevant to the niche that the site niche.
Lastly, and this is a crucial factor in ranking, it factors in the competition in your particular field. These, combined with other SEO metrics, give a complete picture of a site’s reputation in the field.
To see where your site stands, you can head over to a domain authority checker like Moz or Majestic to check your domain authority score. As mentioned previously, you need to compare your site against others in your niche to see what minimum score you should be targeting.
5 ways to Improve Domain Authority of WordPress Site
Domain authority is a comparative rating factor. It is a metric that helps you see where you stand among your peers and is an effective means of assessing the effectiveness of your SEO and content marketing strategy.
So, how can you improve the domain authority of WordPress and get a leg-up in search engine rankings? Let’s take a look at five ways to boost domain authority.
One of the main factors in domain authority is the quality of your backlinks. Here, both the quantity and quality matter. While the higher the volume of link acquisition is important, you have to ensure that the links come from high-quality websites.
Stay away from sites that have spammy links. These may have a direct impact on your domain authority and ranking. Another factor is the relevance of the linkable content. There are a variety of ways to identify and secure suitable links to your site.
The most popular types of link building campaigns to include your domain authority are:
- Guest post campaigns
- Link insert campaigns
- Broken link building campaign
Link from reputable sites that add value to your content. Conduct a link audit to ensure that you remove links that lead to external sites that have low domain authority. You can do a disavow of this content.
Alongside this, you have to identify suitable sites from where you want to secure links. A logical way to build a suitable list of authority sites is to look at competitors’ backlink profiles.
First, sign into a tool like Ahrefs or Moz. Then, enter the URL of the competitor.
You will need to review the backlink profile of the company.
You can export the list of backlinks from a tool like Ahrefs or Moz. Then, remove any sites that don’t hit your minimum specifications. For example, if you are trying to improve your Domain Authority, you might focus exclusively on sites that have the following stats:
- Domain Authority – 40+
- Trust flow – 15+
- Traffic – 5,000+ a month
- Niche – relevant to your site
You can then run various link-building campaigns targeting these types of sites. Remember, it’s important to secure links from as many suitable domains with high authority in your niche.
In addition to securing external links, you need to also focus on your internal linking strategy.
As you know, page authority can be passed between pages on your site. Every page on your site should have internal links pointing to it. Ideally, every page on your site should also be a maximum of three clicks from your homepage.
To ensure a good customer experience, the link between relevant resources within your site. That involves creating content silos. The image below provides a nice overview of how content silos work and how to create internal links between pieces of content.
By effectively linking the content on your site, you will help improve the Page Authority, increasing the chance that your content will rank in the search results. That will have a knock-on impact in improving your search rankings that would improve site authority.
Create High-Value Content
High-quality content is the foundation to getting ahead in search engine rankings and is your best bet to building domain authority for your WordPress site. As you know, Google places great emphasis on the value you provide to the users.
With its sophisticated algorithms, Google can identify sites that offer the best results to a user query. They then validate those suppositions by measuring how people engage with that content by tracking factors like bounce rate – the number of people who visit a page on your site and then return to the search results.
You want people to click on your content in the search results and then stay on your site.
Invest time and money into creating content that provides value to the users. Quality content is typically content that is exhaustive, original, and linkable. If you want to get ahead of the competition, try to create content that answers specific questions. It will help you earn a place in the coveted Featured snippets section of Google.
Online content marketing is becoming increasingly competitive. To get ahead, it pays to use the right tools to format your content correctly. When you look at the most successful marketing sites, you’ll notice they are using tools like Clearscope, Frase, and others to optimize their content for search.
Tools like Clearscope analyze the ranking content in the search results to identify common keywords that are used in ranking content and what questions the article answers/ headings are used. You can then use those insights to structure your article.
You should be trying to use tools like this when creating content for your site. SEO-optimized content will rank easier in the search results. It’s what your competitors are probably doing.
Use Guest Posts
One of the best link-building strategies is to use guest posts on your site. You can share your expertise by writing for other sites. Doing this helps you build your link profile as your site features on other reputable sites.
Not only does it help you improve your links, but it also signals to Google that your site is a credible source of information. The best part, guest posting does not cost a lot of money and is even free in most cases.
Guest posting is an effective way to increase your authority. Just reach out to editors with your ideas and create engaging posts to draw traffic to your site. Pro tip: Use an email verifier to ensure that you are reaching out to the right people.
Guest posts also help your WordPress site gain a new audience and improves your organic traffic. By featuring on other sites, you can increase your visibility and earn points for quality links. Win-win!
Improve your Site’s Performance
In addition to the content, you should also look at your site performance. It means that your site should be easy to navigate and should load in time.
Site speed, especially on mobile devices, is a significant factor in how Google views your WordPress site. We already know that slower sites lead to a higher bounce rate. It also takes points off your ranking. The image below shows how bounce rate increases as page load time rise on mobile devices.
Source: Think with Google
To improve your site speed, there are a few things you can do. One, remove unused or unnecessary plugins from your site. Two, optimize your images and use a content delivery network to ensure a smooth experience.
Three, you can also consider limiting the number of comments on each page and disabling trackbacks. These tips will help you speed up your site. It is an essential factor as sites will be hesitant to link to your content even if it is good if your site performs poorly.
Boost Social Engagement
Social signals are the likes, dislikes, shares, and other engagement metrics on social media platforms. These also have a positive or negative impact on your site’s ranking. They are an indicator of how popular or engaging your content is on social media platforms.
Social networks are a great way to get people on your site and serve as an excellent source of organic traffic. It helps you get noticed and is a ready platform for engagement.
So, what can you do to improve your WordPress domain authority? One, place social icons on prominent places on your site. An ideal place would be at the top of the page on the left-hand side. Ideally, the icon should be visible before the first scroll.
Another way to make your content more engaging is to ask the audience to post their comments or questions. It helps the readers become a part of the process, leading to more reposts, comments, likes, and boosts your social signals. This ensures to improve the domain authority of the WordPress website.
Improving the domain authority of your WordPress site is a patient process. You have to invest in the quality of your content and links to build your expertise.
Ensure that your link profile is solid and does not lead to dubious sites or include unnecessary links. Create content that is informative and compelling. Encourage engagement by placing social icons where your post can be shared and liked by your audience.
Another way to earn quality backlinks is to create a guest posting strategy. It will help you link back to other reputable sites that will give your link profile a boost.
Since user experience is an important factor for most search engines, your site’s performance will also impact your ranking. Make sure that your page load time is within the industry standard across devices. Use these tips to build your expertise and climb up the search rankings.