How to Drive Traffic to your WordPress Website
Do you want to Drive Traffic to your WordPress Website?
Thanks to tools like WordPress, virtually anyone can build their own website these days, and use it to drive traffic to a business, or growing brand. All you need is a little creativity, an idea for your company, and you can start designing the perfect website in no time. Of course, building your WordPress website is just the first step. Once you’ve got your site, you also need to find a way of bringing people to it.
Unfortunately, no matter how beautiful your website looks when you’re done designing it, you still need to work at pulling people to it. Increasing traffic on your site will ensure that people learn about your company. Plus, the more traffic you get, the more chances you have of making successful sales. So, how do you drive traffic to a new website? There’s no one-size-fits-all strategy. However, there are some crucial tactics that work well for a lot of brands.
Ways to Drive Traffic on WordPress site
In this tutorial/article, we will discuss few ways that assures to drive traffic on your WordPress site. Let’s have a look.
Optimize for SEO
The majority of your potential customers are going to find you through the search engines. Most people search online with a solution like Google to find the information they need about a product or service. If you’re not taking steps to optimize your WordPress site, then you’re missing out on a significant part of your target audience. There are a few ways you can optimize your site for SEO. The first option is to create a blog on your website, where you can post regular high-quality content. The content needs to be relevant to your audience and optimized with keywords that they’re likely to be searching for online. Keep your blog updated, and you’re more likely of being ranked highly by Google.
You can get a personal loan from a private lender if you’re still in the early stages of starting your company, and look into using that for lessons on content writing, as the initial upfront costs will far outweigh the long-term benefits. When you’re writing your blog posts, link to other content on your site. Providing your visitors with links to additional valuable content improves their chances of staying on your pages longer. You’ll also make it easier for Google to crawl your pages. Remember, optimize the speed of your site too. Your customers are more likely to trust you and your products if you have a speedy, professional design. Making customers wait too long for a page to load means they’re more likely to leave your website.
Create Free Resources
With so many different options for driving website traffic, creating free resources is something that many companies regularly overlook. However, if you create valuable resources on your website, more people are likely to visit, share your pages, and even link back to you from alternative authoritative sites. This approach is a great way for getting you crucial backlinks, and you can even build an email list by asking people to give their email address for a download. To start building your resource, think carefully about the kind of things your audience would be most interested in.
A checklist might be a good option for a real estate company trying to advise people on how to find their first house. You can also create things like infographics, webinars, or eBooks about your chosen topic. Don’t worry if you don’t have the creative skills to build your free resource yourself. You can always hire a professional to create it for you. Once you’ve got your freebie, you can start sharing it with people and asking them to share it with their friends and followers. The better your resource is, the more likely it is that you’ll convince your audience members to keep coming back for more. If you use the email strategy to acquire email addresses in exchange for your freebie, you’ll also be able to nurture traffic into potential customers.
Get on Social Media
Social media is easily one of the most valuable tools for gaining traffic these days. Almost everyone is online today, with billions of social media users active as of 2021. If you’re just getting started in your business, it’s best to begin with just one platform. Trying to divide your attention between too many different environments at once can make it harder to maintain the right engagement with your target audience. Start by creating a user persona, so you can get a better idea of the kind of social platforms your customers use.
Your persona should include information about the likes and dislikes of your customers, as well as their age, location, gender, and other factors which may influence their social choices. Once you know what your customer looks like, you can begin to search for the social media platform that makes the most sense for them. For instance, if you’re selling as a B2B company, then you’re more likely to get results on LinkedIn than on Instagram. On the other hand, if you want to reach younger customers, then you might look into things like TikTok. As you begin to develop your following on social media by sharing relevant content and links to your website, your traffic should begin to grow. The more your company develops, the more you might benefit from using other social channels too.
Look for Earned Media Opportunities
They say that any press is good press. However, you really want to make sure that you’re attracting the right kind of coverage if you want to grow quickly. There are a few things you can do to boost your chances of earned media. For instance, coming up with a pitch about something your company has accomplished recently and sending it to industry-relevant news sites is a good idea.
Do your research and think about what kind of content your audience will most want to hear about. If you have a particular publication you want to target in mind, it’s also worth looking at their submission guidelines and finding out what kind of content they accept. For instance, some press companies will be more than happy to report on you simply having a new website.
There are other sites that will want a specific topic to be covered in your story, like your recent contribution to a local charity, or something amazing that a member of staff accomplished. Once you’ve found a range of publications to reach out to, make sure that you issue your pitch the right way. Describe how sharing your story will benefit the readers of the publication – not just you. If someone does publish a story about you, then make sure you give it plenty of attention on your website, in your email campaigns, and on social media.
Consider Influencer Marketing
You can also look into connecting with influencers and other experts online who might talk about your company for you. This is a great way to get some initial attention to both your website and your social media channels. Start by looking for an influencer that’s relevant to your target audience. You need someone who really speaks to your customers, and someone they can trust. The great thing about influencer marketing is that you don’t necessarily need to pick a huge celebrity to work with. Sometimes, something as simple as a shout-out from a local name in your town is enough to get more local traffic to your site.
When you do find the influencer that works for you, make sure that you give them as much guidance as possible to make their posts shine for your company. You can boost their posts on social media by linking back to them, and even run competitions with influencers that help to push more people to your website and get them signing up for your email subscription. Although it helps to give influencers some guidance on the kind of campaigns you want to run, make sure you take their suggestions into account too. Remember, these professionals know your audience and what they respond to very well.
Try Guest Posting
Guest posting and blogging are some of the best ways to get traffic to a new blog. It’s a great way to get yourself in front of a targeted audience, and it also helps to deliver links back to your website. If you pick the right companies to guest blog for, you can improve your domain authority and your SEO with every post. Consider reaching out to companies in your industry with insights into the kind of posts you can offer, and information about how you feel your blogs will be beneficial to their readers. It’s important to be careful with your pitches when you’re applying for a guest post position on another blog. Most bigger brands receive requests all the time, and you’ll need to make sure you stand out.
Explain why you think a certain topic is a good choice for the audience of that website and mention other posts by the brand that you’ve liked in the past. If you do get the opportunity to write a blog post, make sure you follow all the instructions provided by the business, or you could risk them refusing to publish your submission. It’s a good idea to keep investing in guest posting opportunities as often as possible, as this will increase the number of backlinks to your site, which strengthens your reputation with the search engines. Don’t be afraid to reach out to multiple sites at once.
Invest in Your Traffic
Finally, it’s hard to find the cash to really splash out on traffic opportunities when you’re just starting with your new WordPress website. However, paying for traffic is sometimes a great way to improve your chances of seeing results fast. You can look into things like PPC, or pay-per-click advertising, which involves paying a company every time a visitor clicks on your ad. If social media is already a decent source of traffic for you, you might decide to invest in social media ads, which allow you to promote your most popular posts to a targeted audience.
Virtually every social media channel has its own paid advertising solutions. You can start small with a very specific audience and broaden your reach over time. You might even look into things like advertising on other websites with display ads or promoted posts and content for a period of time. This is an alternative to things like guest posts, where you can usually publish on someone else’s website without paying anything. There’s no one-size-fits-all strategy for choosing the best-paid advertising campaign. You’ll need to try different strategies and see how they work to get the right results.
Remember to Track Your Results
No matter which traffic-building strategy from above you decide to use, remember that tracking your success is the key to getting the most return on your investment. Whether you’re using SEO and content writing, or you’re working with influencer marketing on social media, make sure that you have a strategy in place for measuring important metrics. Most of today’s advertising strategies will allow you to keep an eye on your traffic, conversions, and other important KPIs as you work. For instance, you can use the in-built analytics on platforms like Facebook and Instagram to see how many people click on different ads. Once you know what kind of campaigns are delivering the most traffic to your website, you can double down your investment in the right areas and stop spending money on strategies that don’t work as well.
Getting a Traffic Boost for Your Website
Building a website on WordPress is just the first step to achieving incredible results online. Once you’ve got your site, it’s your job to find traffic for it. The good news is that there are plenty of ways to do that, from working with influencers to paying for pay-per-click campaigns. Remember, you can always use more than one of the strategies above to improve your traffic even more. Most experts use a combination of marketing methods to enhance their results.
This was our list of steps/procedures one can follow to drive traffic to the WordPress website. In this tutorial, we have explained ways to drive traffic to a site through different sources. As site users, depending upon the site you handle, you need to be able to select the ways that are favorable for your site.
Author: Drew Allen
Drew is a financial enthusiast, seasoned blogger, music and sports fanatic. He enjoys spending time outdoors with his wife and daughter fishing and boating. He is dedicated to his 15+ year career in the banking, mortgage, and personal finance industry.