If you are planning to promote a new product and increase conversion rates, creating an effective landing page is probably the first thing to do. With an awesome landing page, you can take your marketing to the next level and boost your sales. Landing pages are an indispensable part of marketing which lies at the center of your overall marketing strategies including content marketing, performance, and social media marketing etc.
What is a landing page?
A landing page is a webpage focused on a specific product and targeted audience. It is a stand alone web page distinct from your main website that has been designed for a single focused objective. It is not your homepage. A landing page is aimed at providing the distraction free information to the particular audience and converts higher percentage of site visitors into leads by providing something useful to them.
Landing pages narrow your focus by removing the fluff and clutter on the site that could distract the attention. On the other hand, they provide the exact solution to the users’ queries. To make it clear, let’s take an example: Suppose, you have an online store that sells clothing and fashion wears for all age groups and there is another store in some distance specializing the fashion wears for girls. What store will a mother visit for her teenage daughter’s shopping? Obviously, the another store with exclusive girls wears. The case of generic main websites and landing pages are quite similar.
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Best FREE WordPress Landing Page Themes and Templates
There are thousands free and premium WordPress themes on the web for creating websites for various purposes. Plenty of free themes and templates can be found that provide powerful competitive design, powerful options and top-notch support like premium ones. This post is a collection of feature-rich and high-quality free landing page themes for WordPress.
The themes on this list are carefully picked considering the essentials of a perfect landing page website. They are minimalist themes – most of them are one-page themes with parallax scrolling effect. The themes are sure to let you create an ideal landing page with Call to Action (CTA), images, videos, text, headings, tutorials, testimonials, user feedbacks, etc about a particular product.
The themes are simple, easy to use and highly powerful being free. You can easily customize them to create a complete landing page to promote your latest product, drive traffic and generate leads.
Let’s explore the themes:
The Launcher is an awesome WordPress landing page theme to launch your latest product in the market. The theme offers a stunning responsive design and plenty of features for creating a winning landing page. Subscription forms with full-screen slider backgrounds will help you collect user data, add more subscribers and attractive Call To Action (CTA) buttons are sure to convert into higher leads. It features sticky menu, services section, video section, featured post, blog, client section, pricing table etc. It is based on WordPress Live Customizer – customize the complete theme with live previews.
Main features of The Launcher:
- Responsive parallax landing page theme
- Website launch screen – inbuilt countdown
- Beautiful Call to Action
- Video section – add YouTube/ Vimeo videos
- SEO optimized and fast loading.
Note: The Launcher is a multipurpose theme which can be also used for creating portfolio websites, testimonial, business, and personal websites. It is also a perfect coming soon theme with inbuilt countdown – website launch screen. It is called Three in One theme. View the three Launcher theme demos here.
Parallax One theme is a theme with a magnificent look. It is designed with a lot of creativity using the stunning parallax effect and latest design trends. Full-screen animated image background with CTA at the beginning of the page seems a great option for lead generating landing pages. Besides, it offers beautiful ways to add about section with content and image, our team and testimonial section. It lets you add pages for shop, pricing, blog and contact sections. The theme is fully responsive so that your site content is sure to look well fit on any device.
Main features of Parallax One Lite:
- Parallax WordPress theme FREE
- Unlimited color options
- WooCommerce integration
- CTA options
- Social media icons
AccessPress Parallax is an amazing free WordPress theme with one-page parallax scrolling design. The theme is built in with an advanced theme options panel, full-screen sliders, floating vertical social media icons, and beautiful sections to present your product gorgeously. The theme features parallax background with a sticky menu, features section, portfolio in gallery style, team section, testimonial and blog section. Additionally, the theme is integrated with wonderful WooCommerce plugin – sell your products online. You can convince people to take action using this theme.
Main features of AccessPress Parallax:
- Fully responsive free theme with parallax effect
- Attractive Call to Action (CTA) options
- Contact forms and Google map integration
- WooCommerce shop option to integrate videos
Llorix One Lite
Llorix One Lite is a simple free WordPress theme which lets you create a modern website in no time. The theme homepage comes with some beautiful sections with parallax scrolling background. The theme allows you to add an appealing call to action button in the very first section followed by your services, our stories, latest news, testimonials and Google maps on the home page. The theme lets you add contact pages, blog, shop etc. It is a fully responsive theme which looks great on all devices.
Main features of Llorix One lite:
- Free theme with flat & clean bootstrap based design
- E-commerce ready – WooCommerce Support
- Integrated with Photo Gallery Grid, Contact Form 7
- Beautiful buttons
- SEO friendly
Gaga Lite is a great example of elegance and power together. It offers an aesthetically beautiful theme layout along with lots of features and customization options. It is multipurpose one-page style theme for creating modern business websites as well as landing pages. Giving an introduction of your product with full-screen sliders and bold typography is probably the best way to present your product to the audience. The theme offers you multiple places and styles to add the call to action (CTA) buttons which is one of the core elements of a landing page.
Main features of Gaga Lite:
- Free one-page style theme for landing pages
- Built on WordPress Live Customizer
- Beautiful homepage sections – about, services, portfolio, testimonial
- Our shop and pricing table section
- Contact forms and social media icons
Intro is a minimalist and modern free landing page theme designed to work well for multiple businesses and industries. It is a fully responsive theme that adapts well to both desktops and cell phones. The theme features a powerful call to action section with the full-screen background image on the top followed by about section, our services, team, portfolio, latest posts etc. It is easy to use and beginner-friendly – no coding is required to customize the theme.
Main features of Intro:
- Fully responsive free theme
- Parallax header and backgrounds
- Access to Google fonts
- Custom colors
- Pre-made widgets
One Paze is a free one page/ single page theme for WordPress. The theme offers a dazzling and sparkling responsive design which is ideal for creating a perfect landing page. Custom logo, sticky menu and a full-screen image background with an enticing CTA make a perfect website design. It offers stylish layouts for featuring your projects, services, blogs, team, testimonial etc. The theme offers multiple places to display CTA buttons and ask users take action. It integrates contact forms, Google map and social media icons.
Main features of One Paze:
- Responsive One Page theme
- Fully Customizer based
- Multiple blog layouts
- Inbuilt widgets
- Translation ready
Venture Lite is a free responsive theme built on Bootstrap framework. The theme offers a graceful one-page design with awesome parallax scrolling effect. You can create click-through landing page using this theme with CTA in the beginning with the full-page image background. It features unique layouts for about, team, news, testimonial, social media profiles etc. The theme has multiple places and ways to call the users take action – lean more, buy the product etc. It integrates contact forms.
Main features of Venture Lite:
- Multipurpose WP template
- Clean and modern design
- Parallax effect
- E-commerce ready theme
- Optimized for SEO and speed
West is a lightweight theme, perfected for landing page websites. You can create an alluring page for your latest product using this theme which can improve your site conversions. West theme offers a beautiful single page website layout with plenty of options to showcase your product in an attractive manner. It features beautiful layouts for about, team, our projects, blog, CTA, social media icons etc. In addition to that, it has an option to add a blog page where you can share your interesting stories, news, and articles about the product.
Main features of West:
- Responsive theme based on HTML/ CSS3
- WordPress Live Customizer
- Custom header options
- Custom fonts and custom colors
- Call to Action (CTA)
Business Elite is a free landing page WordPress theme designed specifically for business services and corporate firms. The theme uses page scroll and parallax technology to make your website look modern. Integrated with some powerful WordPress plugins like JetPack, Contact Form 7, Photo Gallery etc., it provides you plenty of options to add the features you want in a site. It is fully responsive and retina ready – looks brilliant with all types and quality of display screens.
Main features of Business Elite:
- Beautiful responsive one-page theme
- Full-screen sliders with CTA
- Sticky menu
- Widgets and shortcodes
- About us, our team, testimonial section
Pixova Lite is a beautiful One Page Parallax theme, which can help you build a professional website and to create a strong online presence. It is ideal for promoting your product online in an effective way. It lets you add animated video backgrounds and a number of ways to display your work online. It features sticky menu, about section, recent works and portfolio, testimonials, pricing, latest news, contact, team, location etc each in a stylish layout. The theme lets you add the sections in the footer area along with social icons.
Main features of Pixova Lite:
- Modern parallax theme FREE
- Single page theme with beautifully designed sections
- Custom logo uploads option
- Custom preloader options
- Optimized for rocket speed
OnePress is a single page theme suitable for creating a landing page for various industries/ niches. It offers a fast loading and clean theme layout with which you can create a highly professional website. The theme integrates the cutting edge WordPress technology to provide you the latest features. It is built in with WooCommerce plugin so as to let you create a shop page on your site and start selling your product online. It is a highly flexible theme that lets you customize most of the parts.
Main features of OnePress:
- Modern responsive one-page theme
- WooCommerce support
- 8 Beautiful homepage sections
- Full-screen sliders
- SEO friendly
OneEngine is an amazing landing page theme with plenty of customization options. It offers a modern and trendy design which is perfect for promoting your product online. It features various home page sections like our services, about, skills, team, portfolio, blog contact etc. Each of the sections is beautifully crafted with love and care. You can also add videos to engage more visitors on your site.
Main features of OneEngine:
- Modern one-page theme using latest design trends
- Easy to use backend options
- Contact form integration
- Pricing table section
- Social media icons
Minimable is minimal – no fluff and clutter. It is Bootstrap based fully responsive and scrollable theme for WordPress. It uses Superscrollorama jQuery plugin for the great scrolling effects on your website. It is retina ready theme that looks great on all type of screens. Minimable is basically a one-page style theme with various sections at the home page while it lets you add a beautiful blog page where you can share your articles and latest updates.
Main features of Minimable:
- Modern Bootstrap based free theme
- Unlimited color options
- Portfolio display in tabs / categories
- Lovely gallery section
- Contact forms and social media
XT Corporate Lite
XT Corporate Lite is easy to install and use that is designed for the beginners. It is fully responsive Bootstrap based one-page theme best suited for business landing pages. It offers you 5 pre-built skins with the different color. You can pick any of the skins that suit your business. You can further customize the theme colors unlimited right from the WordPress Live Customizer. The theme is optimized for SEO and speed.
Main features of XT Corporate Lite:
- Free theme with one page scroller
- Full-screen image background with CTA
- Carousel clients’ logo section
- Team section with social media profiles links
- Contact forms and Google map
Vega is a lightweight parallax theme FREE. It presents an example of amazing parallax scrolling effect. It offers you three in-built color choices : green, blue and orange. Besides, you can choose from the front page with image banner or front page with full-screen image banner, pages with sidebars or full-with page with no sidebars, posts with sidebar or no sidebars and one from the three blog layouts. It is a fully responsive theme that looks great on all devices including desktops, tablets, Smartphones or mobile phones.
Main features of Vega:
- Responsive and mobile-friendly theme
- Text or image logo options
- Full-screen image banner
- Parallax banner and backgrounds
- Social media integrated
All the themes in the list are created by the professional WordPress developers using the latest technology. Some of the themes are little older however they are updated from time to time by the theme makers. The themes are FREE yet offer dedicated support. Most of the themes are available in the official WordPress theme repository – you can get support from the support forum there. You can also contact the respective theme authors for support if needed.
I hope it was useful to you. Choosing one from the list of the best themes may be easier than choosing from the directory of all.
Have you already used any of the themes? Feel free to write in your experiences and feedbacks below in the comment box. Did I miss any theme that is worth the list? Let me know.
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