15 Best WordPress Lead Generation Plugins for 2021

15 Best WordPress Lead Generation Plugins for 2021Are you looking for the best WordPress lead generation plugins for your online presence?

Lead generation plugins are useful in converting site visitors into your potential leads to whom you can sell your products or services. No matter what type of business you have, it’ll help you have more sales and scale up your business.

So, we are with the 15 best WordPress lead generation plugins that’ll help you attract your customers in many ways. Before that, let’s see a few points on why your business website should absolutely have lead generation plugins.

Why You Need a Lead Generation Plugin?

Keeping your visitors interested and capturing potential customers is an important digital marketing tactic. Then, you can easily reach out to them and sell your products. And that’s what the lead generation plugins are for.

Now, let’s see the reasons why having lead generation plugins is mandatory on your eCommerce website.

  • It draws the attention of your visitors and turns them into potential customers.
  • You can collect the users’ information (email address) and use it for email marketing.
  • It improves users’ engagement on your site.
  • It helps you identify your potential customers.
  • You can create the persona of your target audience.

Now, let’s move on to the list of the 15 best lead generation plugins for WordPress.

15 Best WordPress Lead Generation Plugins

Here, we present the best WordPress lead generation plugins for finding quality leads, increasing conversion, and closing sales. You can choose the best WordPress plugin and add it to your site. 

1. WP Popup Banner Pro


WP Popup Banner Pro for WordPress is the plugin used to create engaging banners on your site. The banners would appear on the users’ screen during browsing your site so you can display anything you want.

For example, you can highlight your products with flashy images and graphics in the banner. Also, you can add an email subscription form where your users can subscribe. Also, you can display a coupon code that would help you increase your sales instantly.

Key Features

  • 40+ popup templates for login, subscription, custom, cart, etc.
  • Drag-and-drop popup builder
  • Add an unlimited number of banners to your site.
  • Completely customizable templates.
  • Various elements like text, list, dropdown, form fields, etc. are available.

Pricing: $16

2. WP FB Messenger Button

FB Messanger Button Plugin

WP FB Messenger Button is the WordPress plugin that adds a Facebook Messenger button on your WordPress pages. With that, your customers can easily reach you and enquire about products and services that you sell through Messenger.

Having this plugin on your site, you can know who is interested in your product and what they are concerned about. Thus, you can solve their queries and work your way through to make sales.

Key Features

  • 10+ of responsive and powerful design templates
  • Easily set default messages and bot replies.
  • Different button positions
  • Demo Messenger button templates
  • Add to your pages through shortcodes.
  • Lots of configuration options like color, text, icons, etc.

Pricing: $9

3. Inline CTA Builder

Inline CTA Builder Plugin

Inline CTA Builder is a WordPress plugin that’s used to create a call-to-action layer on your WordPress site. With this plugin, you can create and display unique CTAs that users are lured to buy your products.

You can add responsive CTA layers by importing the available demo templates from the Inline CTA builder. There, you can add attractive images, call-to-action texts, multiple buttons, and other elements to make it more appealing. So, if you want to improve the conversion rate, then Inline CTA Builder is for you.

Key Features

  • You get tons of drag-and-drop CTA elements.
  • Easy and flexible customization of your layers
  • Options for background like color, image, slider, etc.
  • Create CTAs with parallax effect.
  • Support through email, chat, and forums.

Pricing: Free/$9 for premium

4. Thrive Leads

Thrive Leads Plugin

Thrive Leads is an opt-in email tool for collecting the email addresses of your prospects. This list-building plugin helps you persuade users to fill in their information, typically email addresses. Then, you can use the list of email addresses to advertise your products with email marketing.

With a simple drag-and-drop editor, you can design the forms and then place them in spots on your site. Also, it offers other various ways you can display email forms to your visitors. For example, you can create popup forms, sticky ribbon, in-line forms, slide-in forms, etc.

Key Features

  • Offers various types of opt-in email subscription forms
  • Reporting and analysis of important metrics
  • A/B testing feature for increasing conversion
  • Offers a lot of importable templates
  • Seamless integration with other email marketing platforms

Pricing: $228 for the whole Thrive Suite package

5. MailOptin

Mail Optin Plugin

MailOptin is yet another lead generation WordPress plugin. It offers features to create different types of opt-in forms. With that, you can get users to log in to your site and convert your site visitors into prospects.

With MailOptin, you can create forms like lightbox, in-post form, sidebar form, notification bar form, slide-ins, etc. You can also select a template from a lot of useful ones to design the opt-in form of your choice. You can edit the template and change the visual effects to make it appear uniquely.

Key Features

  • Integration with many email services
  • Offers exit-intent popups
  • Allows you to create user registration forms.
  • Display call-to-action messages with buttons.
  • Spam protection feature.

Pricing: Free version available, premium starts at $79 per year.

6. Easy Side Tab

Easy Side Tab - Best WordPress Lead Generation Plugin

Easy Side Tab is a free user-friendly plugin used for providing your users with quick access to a page. You can add a tab on either left or right side of your web pages that take users to your desired page. With that, you can redirect users directly to your landing page and encourage sales.

Using Easy Side Tab is so simple that it can be configured in just a few minutes. Just choose left or right to display the tab, enter the link, and select the option for dofollow or nofollow. Also, you can choose whether you want the tab in a fixed position or float.

Key Features

  • Offers 2 simple pre-designed templates.
  • Options to open link in the same or different tab
  • Choose the position of the tab i.e. absolute or fixed
  • Support through chat, forum, and email

Pricing: Free

7. WP Viber Contact Button

WP Viber Contact Button - Best WordPress Lead Generation Plugin

WP Viber Contact Button is an easy-to-use WordPress Viber chat plugin. It let you add a Viber chat button on web pages. With that, your visitors can send you messages and queries about the services you offer.

It has tons of designs and templates that you can choose and apply. You can choose to display only the button or text too. Additionally, you can have other options like adding the Viber button on menus, widgets, etc.

Key Features

  • Easy to customize and use.
  • 10 responsive design templates for the button
  • Offers different animations on hovering
  • Enable or disable text
  • Lets you choose a different position to place the buttons
  • Device and cross-browser support

Pricing: $8

8. Holler Box

Holler Box - Best WordPress Lead Generation Plugin

Holler Box is a lightweight popup WordPress plugin that aims for lead generation and increasing conversion rates. It enables you to add a popup box on the users’  screen with attractive content so that they’re likely to be interested and buy.

You can add an email newsletter form encouraging users to sign up. Also, you can include banners and notification bars for more conversion.

Key Features

  • Easy and intuitive customization
  • Offers various popups like exit-intent popup, time delays, scroll triggers
  • Enable/disable popups on different pages.
  • Popup schedules
  • Integration with various membership and form builder plugins

Pricing: Starts at $79 per year. However, it also has a free version available.

9. WP Skype Contact Button

WP Skype Contact Button - Best WordPress Lead Generation Plugin

WP Skype Contact Button is a WordPress plugin similar to other chat button plugins in our list. It lets you embed a Skype chat button on your WordPress website. By using it, your prospects can enquire about your business.

You can apply it on your site by installing and just adjusting some basic settings. You just have to select the button type from available templates, choose the position where you want it to show up, and then publish it.

Key Features

  • Fully Responsive and browser compatible
  • Comes with 10 pre-designed button templates
  • Many button animation options on hover
  • Include or exclude text

Pricing: $8

10. WP Whatsapp Button

FB Whatsapp Button - Best WordPress Lead Generation Plugin

WP Whatsapp is yet another WordPress plugin for embedding chat buttons. It lets you add a Whatsapp Contact button on your WordPress site. There, users can leave their questions, reviews, and queries easily from the web interface.

Similar to others, it has many different templates to display the Whatsapp chat button uniquely. You can also add effects that animate the button while the user hovers over it. Plus, you can find many options where you want to place your Whatsapp chat button.

Key Features

  • 18 Whatsapp button templates available
  • Color and customization options
  • Enable or disable the button text
  • 8 different web page positions to display the chat button
  • Shortcode and widget ready

Pricing: $15

11. Ultimate Contact Buttons

Ultimate Contact Buttons - Best WordPress Lead Generation Plugin

Ultimate Contact Buttons is the all-in-one WordPress plugin for embedding contact buttons on your web pages. It offers buttons for 4 different platforms, i.e. Whatsapp, Viber, Facebook Messenger, and Skype button. As a result, communicating with your customers becomes easy.

It offers many button styles and hovering animation effects that make your button look cool. You can choose to display a floating button at 8 different web page areas. Besides, you can also add it in menus, widget areas, etc.

Key Features

  • Easy customization
  • Fully responsive and compatible with major browsers.
  • Compatible with all WordPress themes
  • Allows adding buttons via shortcode
  • Enable or disable sticky button

Pricing: $11

12. RafflePress

RafflePress - Best WordPress Lead Generation Plugin

RafflePress is a WordPress plugin that helps you collect emails and generate leads with online contests. It lets you create giveaways or lucky draw prizes that users can enter with their email addresses. As a result, you’ll collect a large list of email addresses for further marketing.

You can also encourage people to share the giveaway for getting more points and a chance of winning the giveaway. This helps you increase your social media engagement and followers.

Key Features

  • Create giveaways with a drag-and-drop builder
  • Use available templates for creating with ease
  • Integration with email marketing services
  • Responsive and SEO friendly
  • Fraud detection feature

Pricing: Free version available, premium version starts at $39.20 per month

13. Apex Notification Bar

Apex Notification Bar - Best WordPress Lead Generation Plugin

Apex Notification Bar is a simple but useful WordPress plugin for engaging users with a notification bar. It lets you create and place eye-catching notification bars at the top of your webpage. And this attracts your website visitors about your sales, offers, notices, deals, etc.

This user-friendly plugin lets you customize the notification bar and add various elements like countdowns, buttons, links, logos, etc.

Key Features

  • Choose from 15 different premade layouts
  • Add multiple notification bars
  • Notification bar scheduling
  • Display different notifications on different pages.
  • Choose notification bar type i.e. absolute or fixed.

Pricing: Free, or $21 for premium

14. Leadpages

Leadpages - Best WordPress Lead Generation Plugin

Leadpages is a good lead generation plugin that captures visitors and converts them into potential leads. It helps you create beautiful landing pages on your WordPress website to attract your visitors to buy from you.

It offers you various templates that you can choose and edit as you want to make it look good. You can drag-and-drop elements on your web page and customize them easily without any code. 

Key Features

  • Tons of fully-customizable templates available
  • Collect email leads for email marketing
  • Offers alerts, pop-ups, opt-in text, and so on.
  • Analytics and reporting to optimize your campaigns

Pricing: Starts at $27/month, also offers a 14-day free trial

15. Capture and Convert

CaptureAndConvert - Best WordPress Lead Generation Plugin

Capture and Convert is a WordPress lead generation and conversion optimization plugin. This plugin is specialized at capturing the email addresses of users and encouraging social share and call-to-actions.

Basically, this plugin offers a lead magnet service i.e. users have to give their email address to access something valuable you provide. In addition, you can also provide some important consumable products to users that are available only after users’ social sharing and following.

Key Features

  • Offers adding email lead magnet to your site
  • Customize the form templates easily with your brand’s colour and pictures.
  • Choose from 5 different widgets
  • Performance and sales tracking

Pricing: $19 per month. Plus a free version is available.

Wrapping Up

So, that’s about it! These are our handpicked top 15 best WordPress lead generation plugins. We hope that you can find the best ones according to your business and website setup.

If you’re still confused about which ones to use, then here’s our kind recommendation: WP Popup Banner Pro for opt-in popup forms, Inline CTA builder for creating call-to-action layers, and Ultimate Contact Buttons for embedding chat buttons.

If you have any questions, then please leave your comment below. Or, you are free to share your experience if you have used these plugins before.

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