7 SEO Tips for Choosing Right Keywords for WordPress websites
Are you running a WordPress blog or website (general corporate one or eCommerce) and looking for great SEO tips to increase traffic and boost your sales? Here in this article, I will talk about 7 SEO tips for choosing right keywords for your (WordPress) websites.
Despite all the progress that the digital marketing industry is going through, Search Engine Optimization still plays a crucial role in organic traffic generation. Throughout the evolution of the SEO technique, keywords never lost their relevance in the creation of quality SEO content. Nevertheless, there are still many publishers that struggle with the challenge of forming phrases that would bring their content closer to the target audience.
The truth is, keywords and the way we conduct the search for certain things on the internet are changing as time goes by, more content gets published, and most importantly, as Google and other search engines change their search algorithm. Therefore, we’re going to let you in on a few tips that will help you choose the optimal keywords for your SEO requirements.
1. Longtail keywords usage
It’s easy to join the top of the SERP if you implement longtail keywords, which means using phrases that narrow down the search as much as possible. For example, instead of “WordPress theme” try using “Free WordPress Magazine Theme” or “Responsive WooCommerce Themes, or something similar to your specific search keywords. Similarly, you can also search instead of “essay help” by “college admission essay help” longtail keyword which allows you to bring your content closer to students looking for such services. Longtail keyword allows you to bring your content closer to what you’re offering. This way you will improve your chances of showing yourself to people who are looking for exactly what you have to offer.
2. Check your competitors
Analyze your competitors’ websites and figure out which keywords they are using to reach the audience. This will allow you to see where you’re getting wrong and find inspiration for a better combination of phrases. Changing a few phrases or specifying the search additionally, can lower the chances of being left out due to the large number of publishers who use the same words.
3. Use software
Google AdWords Keyword Tool is a piece of software that allows you to investigate the most relevant keywords for your target audience, as well as keep track of trending phrases, their competitiveness, and similar terms that you could use for your content. This solution allows you to find keyword suggestions that work best with people interested in your niche and improve your SEO based writing in the long run.
4. Track results
Using trending keywords is a two-edged sword, which means you could experience traffic growth up until the moment the phrase starts losing its popularity. Moreover, the fact that a certain set of keywords is playing out well for one brand doesn’t mean that it will be of use for your enterprise. Therefore, you should analyze the result of your keyword strategy long after you publish your content and perform adjustments where necessary.
5. Latent Semantic Indexing
Every time we start typing into the Google search bar, we can see a list of suggestions that engine things we could use. Type in the phrase that concerns your content and looks for suggestions below the search bar. Latent Semantic Indexing (LSI) allows search engines to create the most relevant search terms according to the first word you type in, your search history and overall web activity.
6. Use phrases that already work for you
Organic search is still the most valuable resource of online traffic with more than 50 percent share. By extension, this means that most of your visitors came to your page thanks to Google. Therefore, the best way how to choose keywords for your SEO should be using Google Analytics. All you need to do is go to the Acquisition page and then move to All Traffic and choose Organic Search in the table to display keywords that had the most success.
7. Think mobile
It’s been a while since mobile devices took over the internet, according to Statista, around half of the online traffic conducts via mobile (excluding tablets) which is a share you don’t want to overlook. Pay attention to the number of people that visit your page using mobile devices and the keywords that matter to this type of platform. Use them to generate even more organic visits to your website.
The most important aspect of choosing the proper keywords to amplify traffic and revenue is learning to think like your customers. If you learn how your audience conducts research and what phrases they associate with your industry, you will be able to approach them easier. Audience behavior on-site can also help you understand what interests them the most, which is also a key for keyword optimization. In the end, we could say that keyword improvement rests on three activities: Analyze, Learn, Adapt.
Bobbi Sanchez is a freelance content writer and digital marketer with extensive experience in SEO content creation. As a writer, Bobbi tends to adapt his content to the audience, offering practical value to people in need of advice. His work also includes writing essays on topics related to online business and marketing.