16 Reasons Why WordPress Can Make Other Ecommerce Platforms Obsolete
Over the years, WordPress has not only become one of the most recognized Content Management Systems (CMS) in the world but has also gained huge popularity for its versatile features an amazing user experience. Currently, the platform owns a major chunk of the world wide web, accounting for about 60% of the CMS and 32% of the eCommerce market. That is twice as much as Magento. Primarily, WordPress was limited just to a CMS. However, things took a swift turn when a small plugin “WooCommerce Registration” was introduced that turned any website into a full-fledged eCommerce store. Gradually, WooCommerce became a powerful shopping cart going toe to toe with big players such as Magento, PrestaShop, and Shopify, making it one of the toughest and the worthiest adversaries in the eCommerce industry.
For many online merchants, WooCommerce has been a fantastic experience that offers countless themes and plugins, each designed to provide designated solutions for managing and operating your online store.
With the rising tide of WordPress, experts believe it could in future make other eCommerce platforms obsolete. Here is why,
1. Easy to Install
In our study, we interviewed a list of developers and business owners about the usability and effectiveness of WordPress for their online stores. Sharing from their experiences, they claimed WordPress was the easiest means to get a website up and running. They found the whole system to be complete and well documented, making it easy for the most amateur of users to install and deploy it.
With WordPress, you have the ease of managing a webshop, improving navigation, beautifying product display, and ranking your web pages in top search engine results. This versatility is the reason why many online merchants prefer WordPress over other top choices such as Magento and BigCommerce.
2. Open Source Platform
WordPress as an open source platform means it is distributed under the licensing agreement that allows its unique code to be viewed, shared or modified by other developers and organizations.
This allows developers to simply copy the source code and integrate the necessary changes to bring in tailored functionality for their stores free of any charge. This gives it key leverage over other eCommerce platforms such as Weebly, and Shopify that require premium downloads and compatibility metrics to produce the desired functionality. Its flexibility advantage is the greatest proposition for developers and merchants who prefer retrofitting their own codes in WordPress.
3. Massive Community
WooCommerce also boasts one of the biggest, continuously growing and flourishing communities of helpful developers, designers, agencies and various organizations. For online entrepreneurs who are beginners, the community is a great place to seek help and advice for their website and development needs. The forums are always full of activity and the folks there have been known to respond on time, work hard to find solutions, fix bugs and provide other valuable coding support in friendliest of manners.
4. Features and Commitments
While other platforms also offer a decent range of free themes and extensions, most of the features are toned down to promote premium versions. WooCommerce has maintained a good reputation for functionality, pricing, and financial commitments through its massive pool of free and paid extensions. Most of its free extensions are full-featured and offer comprehensive solutions for different eCommerce store management and operations tasks.
5. Responsive Web Design
As mobile technology surges ahead with more advanced internet capabilities, online traffic now significantly depends on the growing number of mobile users. While most eCommerce platforms have taken these rising trends into account, there are still some that require updates, premium purchases, and custom developments to make the website responsive for mobile devices. With WordPress, you don’t have to worry about it. WordPress comes integrated with responsive design so merchants can easily tap into the growing number of mobile customers who use smartphones, iPhones, and tablets to shop online. As a plus, you can also use AMP or Accelerated Mobil Pages on WordPress. AMP was introduced by Google to help websites boost their loading speeds on mobile devices by tweaking certain bits of code. According to Statista, mobile users have reached 4.68 billion in 2019.
6. Themes and Plugins
Another major advantage WordPress has on other leading eCommerce platforms is its massive pool of themes and plugins. Compared to Magento that has just around 5,000, out of which 95% are premium, WordPress has over 75,500 plugins available and 55,000 of them are completely free. Since a large portion of WordPress users is neither programmers or designers, WordPress plugins are centered around the best usability standards so merchants can easily download and install them without any prior knowledge of designing websites. This gives merchants unrestricted ability to customize their stores, add the latest functionalities and scale up their online operations to manage bigger loads.
7. SEO Superiority
Apart from other advantages, WordPress also scores ahead with its built-in SEO features. Since WordPress is coded with top compliance standards and produces semantic markup, it gets indexed much faster by top search engines such as Google. This means WordPress websites have higher ranking potential on SERPs by design. Your WordPress store will enjoy higher traffic, more exposure, increased conversion rate and better revenues against other eCommerce platforms. To improve results further, you can install various plugins that can automate most of your SEO tasks to give your store better reach and visibility on search engines. Plugins such as Yoast can help in organizing your SEO needs and creating cleaner URLs so your web pages can rank better on SERPs.
8. WordPress Security
Even though WordPress does not have dedicated support to offer security services, it is still trusted worldwide due to its solid framework and impeccable performance. From Sucuri’s 2017 Hacked Website Report, it was found that most websites get hacked not because of vulnerabilities in the core of the software, but due to preventable issues such as insecure passwords and negligence on updates. As far as WordPress is concerned, all your data will remain safe if you meet the basic security requirements and install security extension from trusted marketplaces such as YithThemes.
9. Blog Advantage
Any eCommerce business that plans to grow, compete and achieve new milestones will know the imperative of blog space for their online footprint. Before developing into a full-fledged CMS, WordPress originally started off as a blogging platform. With WordPress, you don’t need a programmer, designer or other development resources to publish blogs. The administrative interface is very intuitive, and content gets added quickly. Moreover, each time you post a blog entry it automatically goes to an RSS feed, allowing others to syndicate your blogs and other content across different website and directories. This not only creates an efficient flow of content for your blogs but also helps earn unlimited inbound link for your web pages.
10. Comes with One Step Checkout
Unlike most platforms that require purchases to optimize and improve checkout features for their shopping carts, WooCommerce comes with built-in One Step Checkout. This allows merchants to streamline the order placement process from traditional 6 pagers, to just one. Moreover, you can also integrate additional features from thousands of plugins such as WooCommerce Direct Checkout that comes packed with features to further enhance checkout experience for customers.
11. Media Compatibility
According to research, the brain processes visuals 600,000 times faster than text. Thankfully, managing media in WordPress is as simple as pasting a URL. While most eCommerce platforms demand complicated procedures and third-party applications to upload media, in WordPress, you can easily add images, videos, audio, and other media formats through a built-in Media Uploader. Websites enabled with oEmbed are supported by WordPress which means you can easily embed media from popular streams such as YouTube, Instagram, SoundCloud, and Twitter just by pasting the URL.
12. No SaaS
E-commerce platforms such as Zoey, Shopify, Wix, Ecwid, or Volusion have paid structures for maintenance and support. Such platforms provide merchants their eCommerce software as a service (SaaS). On the other hand, WordPress does not charge for any foisted support or maintenance but instead has a massive community always bustling with activity. For many new online ventures that seek to establish a digital footprint in the online market, budget often comes as a constraint. While managing startup costs, companies simply cannot afford to pay for the whole package. Such operating costs are detrimental to any startups’ business model especially before any sale can be made. With WordPress, all you need to do is install WooCommerce plugin, and you’re set to go.
13. Free Hosting
WordPress also offers free hosting. With the help of wordpress.org, you can launch your WordPress website without paying for dedicated hosting. From WordPress.org you can download software to enable self-hosting from your own server. The functionality and features of the wordpress.org remain the same as wordpress.com, and you can install custom themes according to your website preferences. For security and backups, wordpress.org offers VaultPress, a real-time backup and security service. While making it work requires significant effort and knowledge from your end, it serves an excellent means to quickly erect an online for a brand, especially if the company is running short on time and budget.
14. WordPress Updates
As a cutting-edge platform, WordPress constantly updates its platform through feedback and improvements that make their way from its massive design and development community. The constant loop of updates has kept the platform on par with top shopping carts such as Magento, BigCommerce, and Shopify, giving it the latest features for navigation, management, checkout, and security.
15. GDPR Compliance
With the implementation of GDPR laws in May 2018, every new website must now meet the latest legal standards of data protection and privacy. WordPress offers hundreds of plugins for GDRP compliance to make sure,
• Your site securely processes and stores data
• Informs users about the website’s privacy policies, terms & conditions, and cookie notices
• Mail list subscribers have given consent to before sending e-newsletters
• Website users have consented to refuse or revoke the use of non-essential cookies
16. The platform of Choice for Top Companies
Being an endlessly adaptable platform, WordPress offers a diverse combination of features for all sorts of businesses and business activities. The platform powers a wide range of sites with various purposes and is being used by Large Enterprises, SMEs and all sorts of startups. Currently, WordPress is used by some of the world’s biggest corporations to run their eCommerce operations, to showcase portfolios, host social networks, share podcasts, and publish news blogs, etc. Some of the renowned names include,
1) BBC America
2) Bloomberg Professional
3) Sony Music
4) Microsoft News
6) The Walt Disney Company
7) Facebook Newsroom
8) Chicago Sun Times
9) The Rolling Stones
10) Mercedes-Benz International
11) The Harvard Gazette
12) The Mozilla Blog
13) Usain Bolt
14) The Wall Street Journal Law Blog
15) Reuters Blog
16) And Even Angry Birds!
For the final words here is a summary of why we think WordPress is the top contender in eCommerce and will triumph its competition in near Future.
Here to Stay: WordPress has some of the oldest roots and much bigger user base than any of world’s CMSs and eCommerce platforms.
User-Savvy: Creating a website on WordPress does not require any advanced coding knowledge, so basically any layperson can build a fully-functional eCommerce store.
Versatile: With its vast library of plugins and themes you can beautifully customize your store and add the latest functionalities.
Your Own It: Since you’ll host the website on your own hosting account you will have the privilege of full ownership of your store data.
Robust Online Presence: Its powerful platforms that can take on big loads without breaking a sweat. It can manage high traffic and all sorts of eCommerce operations efficiently.
Completely Free: It’s an open source software that is free to download, modifiable and does not involve any recurring fees.
Big Community: Its rich with a helpful community that keeps providing solutions and updates to various issues. You can easily find answers from forums or chatting, calling or exchanging emails with community developers.
Mirza Irfan is a Lead Technical Writer at FME Extensions. He loves to share his experience and thoughts in the form of write-ups and has written numerous blogs on science, technology, web, AI and business strategy etc. A writer by day and a reader by night, you can find him on LinkedIn.